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Innovation Nutrition: NEWTRITION X. at Anuga 2019

Innovation Summit on Personalised Nutrition: NEWTRITION X. at Anuga 2019

On 6 October 2019, experts will discuss the personalisation of nutrition and present their concepts

Cologne/Lübeck, July 2019 – Following its successful debut last year in Lübeck, the NEWTRITION X. Innovation Summit will be held in Cologne this year. On the second day of Anuga fair, the industry network foodRegio e.V. will invite decision-makers from the food industry, small trade sector and retailers to learn more about the latest findings and developments in the field of Personalised Nutrition. Participants will be able to enjoy a high-quality programme with lectures covering science and research-related topics as well as concepts for practical and successful implementation. Registration is now open at

An initial overview will be provided by Michael Gusko, Chairman of the foodRegio Focus Group Personalised Nutrition and Managing Director of GoodMills Innovation. He will introduce the opportunities that Personalised Nutrition offers for industry and commerce and the role that modern consumers play in this.

Prof. Dr. med. Christian Sina, Director of the Institute of Nutritional Medicine at the University of Lübeck, will present the “Status Quo of Personalised Nutrition”, summarising the latest scientific findings on microbiome and metabolome. His hands-on approach is based on different nutritypes. Prof. Dr. Ahmed El-Sohemy will then explain how genetic factors can influence human metabolism and nutrient requirements. He is Chair of Nutrigenomics at the University of Toronto and President of the biotechnology start-up Nutrigenomix.

How is the food industry changing? – This question will be answered by Dr André Boorsma, Senior Researcher Life Sciences at Dutch research company TNO. Speaking on the topic of Digital Health, he will present tools and data-based solutions for individual advice on health and nutrition issues.

Ignace De Nollin, Managing Director of SmartWithFood, will provide the retailers’ point of view. He will explore how traditional retailers can compete in the fields of personalisation and individualisation and highlight the increasing demand for transparency and convenience. In his lecture on “Shopper Marketing”, Nick Holzherr will talk about the opportunities linking data offers for retailers. He is CEO of the British company Whisk, which developed an app of the same name for personalised shopping lists. 

Dominik Burziwoda is Managing Director and founder of Perfood. With its MillionFriends programme, the start-up offers its customers individual nutritional recommendations based on blood sugar tests and microbiome analysis. Burziwoda defines personalised nutrition as a service that strengthens customer loyalty, thereby providing the opportunity to increase sales. 

The requirements placed on companies and start-ups will be discussed in a lecture by Dr. Simone K. Frey, who will explain the opportunities and limits of personalised nutrition. The founder of Nutrition-Hub and Future of Nutrition in Berlin will also address the development from corporate concept to start-up. There will also be contributions from other seasoned experts and specialists.

The NEWTRITION X. Innovation Summit will once again be hosted by Prof. Dr. med. Yong-Seun Chang-Gusko, Professor of Health and Social Management, FOM Hamburg. Speakers and sponsors will introduce themselves at an accompanying exhibition – and breaks and networking opportunities during the event will provide an opportunity for face-to-face discussions.

The one-day conference will take place on 6 October 2019 from 10.00 – 17.30 in the Rheinsaal at the Cologne Exhibition Centre. Further information on the event is available at Registration is possible at An Early Bird fee of €395.00 plus VAT is available until 26 July.

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