IKEA announced on Thursday that the group will open a new store in northern Tel Aviv. According to the Israeli media, this new sign will be installed in the commercial area of ​​the port of the white city, inside.

The store, which will be smaller than the previous Israeli branches of the group, will sell mostly kitchens and related products.

Another brand will also open in Eshtaol, near the ultra-Orthodox city of Beit Shemesh, beginning 2020. The foundation stone of this branch was laid on Wednesday… “Contrary to reports that IKEA-Sweden and its stores abroad are laying off employees. IKEA-Israel will recruit nearly 400 employees to open this store. ” We want to make the Eshtaol branch a store. A leader in Israel and in the world, ” said Shuki Koblenz, group CEO in Israel.

About a year ago, IKEA opened its fourth store in Israel, in the city of Beer Sheva. The group’s first store was built in 2001 in Netanya. Nine years later, a second branch had followed in Rishon Letzion. Another was in Kiryat Ata in 2014. According to Globes, IKEA has 403 stores in 49 different countries. The report says that more than 935 million visitors flock to the group’s shops every year.

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