The ‘wonkiness’ of these vegetables changes by product. Around 15% of potatoes do not meet specifications because they’re too big, too small or blemished and 15% of parsnips don’t make the shelf because they’re odd shaped or have superficial defects. Similarly, 10% of onions that are the wrong shape and size, and 8% of carrots grown with knobbles and bobbles are left with growers.
The wonky veg box is put on sale for about thirty percent less rate than its regular counterpart. The cost for the wonky veg box for a family of four is around £3.50. The wonky vegetable box will be on sale starting today in Asda’s stores across the country. The box contains potatoes and carrots enough to feed a family of four for an entire week. The vegetable box contains in season salad ingredients and winter vegetables for a price cheaper than normal choices.
Asda launched wonky vegetables and fruits in its supermarkets last year January as a part of its collaboration with chef Jamie Oliver and farmer Jimmy Doherty. The duo visited Asda’s offering as a part of their latest series of the famous Jamie and Jimmy’s Friday Night Feast on Channel 4 and challenged Asda to extend the range. The vegetables have been chosen from farmer’s crops since there are a fairly good amount of misshapen produce among them. The vegetables in the box include carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions. some of them are smaller or bigger than the average and some has growth cracks as well.