Waitrose & Partners adds Double Dutch premium mixers to growing range

Waitrose & Partners has launched premium mixer range, Double Dutch to its growing premium soft drinks category.

With searches on Waitrose.com<http://Waitrose.com> of ‘mixers’ up by 240% and specific searches such as cucumber tonic +225% it’s clear to see there is a huge demand for premium and interesting flavoured tonics.

Double Dutch is a new range of premium, low calorie soft drinks that combine unusual flavours. These drinks have been specifically designed to enhance the taste of higher-quality spirits, while offering an alternative to standard mixers, the innovative range of flavours are also delicious enjoyed on their own.

The Double Dutch mixers come in three different variants:

• Cucumber & Watermelon – Slightly sweet aroma with a refreshing and crisp taste profile.

• Pomegranate & Basil – Herbaceous aroma with a peppery finish.

• Indian Tonic Water – A very delicate tonic water with a hint of juniper berry and grapefruit.

Made in Britain with 100% natural ingredients, Double Dutch only uses superior natural ingredients with a blend of the highest quality spring water from the North of England. Created by Dutch Twins, Raissa and Joyce de Haas, their aim was to combine unusual flavours and produce drinks that have been specifically designed to enhance the taste of higher-quality spirits.

Pierpaolo Petrassi MW, Head of Drinks Buying at Waitrose & Partners comments, “We are thrilled to be working with Double Dutch on this range of interesting and innovative tonics. We know our customers are becoming more discerning with their spirits, so it only seems right to offer a variety of premium mixers which enhance their individual flavours.”

Raissa, cofounder, said “It’s an amazing milestone for us to be launching with Waitrose nationwide and we are super excited that consumers can now enjoy Double Dutch at home.”

Joyce added: “I am convinced the Waitrose shoppers will love our flavours like Cucumber & Watermelon as they don’t only work amazingly well with any gin, but are equally delicious on their own. Double Dutch brings that quality restaurant experience at home and makes it super easy for anyone to make easy- to-make, simple and consistent cocktails any time of the day.”

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