Fast-food giant joins long list of global brands who have excluded ‘toxic’ Asia Pulp & Paper
Greenpeace today welcomed the news that KFC UK/Ireland, the UK’s third biggest fast-food retailer, has officially ditched suppliers actively involved in rainforest clearance.
The UK arm of KFC, part of the Kentucky-based Yum! Brands, has updated its policy statement on packaging sourcing yesterday after a Greenpeace investigation found KFC using packaging produced by Asia Pulp & Paper, one of the largest pulp and paper manufacturers in the world and a company that continues to pulp Indonesian rainforest.
The new policy will effectively rule out KFC’s former supplier APP from future commissions.
KFC joins a long list of major global brands including Disney, Mattel, Nestlé, Xerox, Kraft, Unilever, and Danone, which have ruled out supply from the tarnished company thanks to campaigning efforts by Greenpeace and others.
APP is the only known client of Global Counsel, the PR firm chaired by former cabinet minister Peter Mandelson, which has been brought in to help rescue APP’s fortunes.
Commenting on the announcement, Greenpeace rainforest campaigner Ian Duff said:
“Millions of KFC customers in the UK will be relieved to hear that their meals no longer contribute to the destruction of pristine Indonesian rainforest, the place endangered species like the Sumatran tiger call home.
“By walking away from companies like the increasingly ‘toxic’ APP brand, KFC UK is sending a strong message to the business community that it’s not acceptable to buy from companies that are turning the rainforest into rubbish.
“It’s now crucial that Yum, KFC’s parent company and the world’s largest fast-food retailer, takes similar steps and introduces a global zero-deforestation policy to ensure that none of its operations, which span a 100-plus countries, are buying from suppliers like APP.”
Findings from a 12-month investigation by Greenpeace, published in May, revealed that KFC packaging used in some of the company’s UK stores – including food holders like ‘Streetwise Lunchbox’ and ‘Snackbox’ – contained significant levels of mixed tropical hardwood, a clear indicator of rainforest timber. Greenpeace research traced a number of these products back to APP.