Global Plast, a leader in the distribution of household items in Romania, has announced three new brands of products. The newly added products includes Papelino (brand of paper products), Zorex ( brand products and household cleaning) and Alaba (brand of disposable products). With an experience of over 12 years in the distribution of household items, Global Plast Group meets its customers with an impact visual identity and a new strategy for organising product portfolio. The rebranding comes amid sustained growth in recent years, 2015 recorded a turnover of approximately 20 million euros in 2015.
With the rebranding, Global Plast changed its strategy and product architecture. “Global Plast rebranding marks a stage in the maturation of the company and faithfully reflect the company’s philosophy and way of relating to category. The new corporate identity is a modern rehabilitation of the evolution of the entire company and reflect the vision, mission, values and strategy Global Plast to strengthen partnerships with its customers, offering products and services tailored to their needs. Through new product brands desired positioning in the relevant category in the minds of consumers, “said Dan Doroican, Marketing Manager of Global Plast.
The new corporate identity and product brands of Global Plast were made in partnership with branding BrandFusion. Global Plast is a group of companies founded in 2003 with entirely Romanian capital. Products in the portfolio are distributed nationally in international networks of retail, hospitality and traditional commerce. In retail, Global Plast products are present in stores Kaufland, Auchan, Cora, Carrefour, Penny Market, Metro, Real, Profi, DM, Billa, Unicarm.