The discounter Lidl had announced a big change in its fruit department last summer. They wanted to move away from conventional bananas to fairtrade bananas. Without a corresponding seal, the fruit should in future be denied access to the stores.
“We should not just talk about a fair trade in bananas, we also want to act. With this offer, we are consistently setting new standards in product range design in the food retail sector, “said Jan Bock, Purchasing Manager at Lidl Germany, at the time of the discounter’s announcement.
However, the trend that more and more customers are paying close attention to where their fruits and vegetables come from does not seem to be enough to get rid of enough goods.
As reported by the “Lebensmittelzeitung”, the Fairtrade bananas now bring Lidl into a situation that the industry critically observes. According to the report, overripe Fairtrade bananas are currently being sold at a price of 89 cents per kilo. This action is currently causing discussion in the industry. Reason for it should be obvious that the discounter wants to avoid so high transcripts.