Géant Casino introduces private label in the housewares section
Finlandek was created in 2011 by Exito, the Casino Group’s Colombian subsidiary. All of its collections are designed internally by Exito’s stylists. The brand has become instantly popular with customers, who are drawn to its high-quality, simple, attractive products and very affordable prices. Its products are sold in Colombia, Thailand, Vietnam, Uruguay, Argentina and Brazil.
Finlandek is a private label with a strong identity defined by its high-quality, affordable offering of housewares. Its perfectly aligned design, styling and communication strategies are expressed in a range of over 1,000 products. Playing with colours and materials, it places the emphasis on inventiveness, simplicity, cheerfulness, accessibility, practicality and modernity.
The brand covers tableware, bath, kitchen, bedding and linens, home furnishings and home decoration. Reflecting prevailing trends in the market, its collections have something for everyone, featuring a wide variety of products and a broad colour spectrum in every category, from bedroom to dining, each of which has its own colour palette.
Each collection is constantly renewed, with exclusive models sold at prices ranging from €1.50 to €80. No other hypermarket can boast a similar offering.
The brand’s common denominators are high-quality materials, finishes and refined details, as well as original fabrics. It offers the best of today’s trends and fashions while maintaining a sharp focus on affordable prices.
Designed entirely by Exito’s own teams, the collections are developed in two stages. First, the style team works on defining themes and fashion priorities, based on which it designs all of the models featured in the collections. Then, a team of buyers takes over to develop all of the collections. The Finlandek brand is above all an expression of in-house expertise and an unwavering commitment to offer high-quality products at affordable prices.