|FRUIT LOGISTICA 2014: How visitors can achieve best results at the fair|
World’s leading industry event for the fresh produce trade takes place 5-7 February 2014 in Berlin – Virtual Market Place is the key tool for optimal visit preparation
Berlin, 14 January 2014 – Despite wintery temperatures, the three days of the FRUIT LOGISTICA trade fair are the hottest time of year for the fresh produce sector. The world’s leading trade fair sets the course for a successful business year.
Three trade fair days is not a lot of time. Especially when more than 2,500 exhibitors from 84 countries are presenting their products and services in one place.
This is why FRUIT LOGISTICA offers the Virtual Market Place®, a professional exhibitor search with an integrated meeting scheduler. The web portal presents a quick overview of international fresh produce companies and provides comprehensive information on the exhibitors’ products and services.
With this tool, trade visitors can contact exhibitors and make appointments weeks ahead of time. A selection of search functions enables visitors to optimally prepare for the event and manage follow up work afterwards. For example, it’s possible to look up exhibitors from different regions or industry branches, set up a personalised trade fair itinerary online, and print it out. Clicking on a company’s hall or stand number leads to an interactive hall map that shows where the exhibitor is located. Almost all FRUIT LOGISTICA exhibitors are listed in the Virtual Market Place®.
Just three weeks away, FRUIT LOGISTICA is expected to attract some 58,000 high-ranking trade visitors from more than 120 countries. From 5 to 7 February, you will have the opportunity to meet fresh produce decision makers, including wholesale and retail trade partners, fruit and vegetable growers, importers and exporters.