Fox’s Biscuits ahead of business targets


Fox’s Biscuits, an associate  of the 2 Sisters Food Group, is expecting  a stellar deals support for its

Star Wars marked items, after the arrival of the motion picture blockbuster Star Wars: The

Force Awakens. The sales of the branded biscuits is soaring high, the business claims.

The business boost followed by consistent market development in the children’s biscuit division and the strong need

for more beneficial, yummy snacks for kids, as indicated by Fox’s.

The firm introduced a series of mini biscuits and biscuit bars in par

with Disney in August. The items highlight characters

from the Star Wars establishment and use substances which are free from

artificial hues or flavours, and are a main source of fiber, it claims.

Incorporated into the range – exclusively in Asda, Tesco, Sainsbury and

Morrisons – are: Star Wars Empire Bars and Star Wars Galactic

Snacks. Empire Bars have sold out 345,000 units and Galactic Snacks

155,000 units.

Pizzas and ready to eat meals

As a scheduleof the Disney deal, Fox’s has also delivered a range of frozen snacks, while other segments of the 2 Sisters Food Group have introduced Disney Character branded pizzas and ready to eat meals. The MD of Fox’s Biscuits Colin Smith told that the relationship with Disney is really showing how mouth-watering, healthy products can be packaged to attract the young audience.

Today is the UK release of The Force Awakens (December 17). Pre-booking sales in the US have broken all box office records.