South Australian supermarket Foodland has been awarded the Supermarket of Year 2015 title. This is the second time in three years that the Independent supermarket Foodland is bagging the Supermarket of the Year award instituted by the market research agency Roy Morgan.
The award is given to the best supermarket in the country based on a survey in which over 50,000 Australians over the age of 14 are being quizzed with their brand behaviour and shopping attitude. Roy Morgan, the agency behind the survey said the major questions asked in the survey is related to the buying behaviour, brand attitudes, media consumption and brand satisfaction of these shoppers.
Foodland operates in over one hundred and twenty locations, primarily in South Australia and some in the Northern Territory. Most Foodland stores are supplied by IGA. These supermarkets are generally larger than IGA-branded ones. The stores are independently owned and operated, although several operators own multiple stores, for example Drake Supermarkets own over 40 supermarkets. Drake Supermarkets are owned by Roger Drake. Romeo’s Retail Group is the second largest owner, with over 24 supermarkets and even plans to go up to more than 30.