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50 years after its creation, the International Food Fair has become a brand, an exceptional and unique experience in the global agri-food business sector. SIAL Paris assists exhibitors in the strategic accompaniment through the 8 fairs organised by SIAL Group. This year once again, SIAL Paris is without doubt fully commited to this sector with 200 countries represented. Retail, central buying organisations, hard discount, small retailers and all retail profiles are meeting here in force.

Hypermarkets have been around for 50 years and 50 years ago, SIAL Paris became a unique concentrated platform for national and international decision makers. Distribution and SIAL are intimately connected. SIAL Paris has been established for some time now as the meeting place for global retail.

Its motivations are threefold:

Sourcing, of course: SIAL represents an incredible concentration of suppliers and products to complement retailers lines. The success of a retail outlet and the part it plays within the market place is dependent upon an attractive range of products on offer. The retailers are particularly looking for new products that will help boost sales and differentiate themselves.
Consumer data: retail outlets are becoming more “Marketing Minded”, “consumer driven” and are not prepared to give the big manufacturers the exclusive relationship with the consumer any longer! Retailers have become increasingly demanding in terms of knowledge relating to consumer trends as well as innovations, in order to adapt their food offer and also to improve their concept of distribution.
Meetings: distribution does not escape the rules of networking. SIAL remains the priviledged place for its 150 000 participants when it comes to meetings in the agrifood sector: economic and political meetings, all of them beneficial.
The 2014 edition will be the perfect opportunity to discover the food that the world has to offer, it will be made up of the positive aspects in food retail, as well as to highlight new challenges in the new market zone era.

TV Studio, World Tour by SIAL, Le Marché by SIAL and SIAL Innovation aim to help retailers get a complete and coherent point of view. Follow the news at SIAL Paris 2014 !

Nicolas Trentesaux, SIAL Group Director.

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