Since 1992, Food City has conducted their annual campaign to raise funds for local non-profit hunger relief organizations. The holiday promotion, entitled Race Against Hunger is co-sponsored by Miller Brewing Company and Kellogg’s.
“Hunger is a serious problem throughout our region. Food City and our co-sponsors are proud to be a part of the Race Against Hunger,” says Steve Smith, Food City’s president and chief executive officer.
Beginning October 28th and continuing through December 8th, $1, $3, and $5 scanable cards will be available at each Food City checkout. Customers wishing to make a donation simply need to select the desired dollar amount and it will be added to their grocery bill.
With every dollar contribution made using their Food City ValuCard, customers are also electronically entered for a chance to win their choice of a spectacular season of racing at Bristol Motor Speedway or a $2,500 contribution made to their favorite charity. Collection canisters will also be available at each register.
“Million of Americans need food assistance each year. The Food City Race Against Hunger campaign is one way we can help those in need right here in our own area,” adds Ron Bonacci, vice president of marketing for Food City.
“Last year, the program was a huge success, raising over $360,000. With the support of our loyal customers and associates, we hope to raise even more funds to aide with this vital need,” said Smith.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. currently operates 105 retail food outlets in the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.