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First vegan supermarket opens in northern Netherlands


The first vegan supermarket in northern Netherlands has opened its doors in Groningen. The newly opened Vegansuper supermarket at the New Ebbingestraat only has vegetable assortment. Although the supply of vegetarian alternatives in traditional supermarkets has increased in recent years, is not always a solution for vegans.

“We have recently been looking for a place in the city for setting up the vegan supermarket, said Johnny Lobo, the owner of Vegansuper. In the vegan supermarket products that are sold will be animal free. There would be no meat, fish, eggs and honey. Other vegan supermarkets in Netherlands are located in Hague and Amsterdam. “We have received very positive reactions from the public,” said co-owner Benny Lobo. “Research we have done shows that students and adults in their twenties and thirties seem to be very interested in our products”, he added.

The supermarket is modern and has a relatively wide range. There are a huge assortment of products from vegetables and fruit to bread to more sustainable food and frozen meat substitutes, vegetable ice cream and candy.

Veganism has become one of Europe’s fastest growing lifestyle movements. At least 542,000 people are now following a vegan diet in Britan, not consuming any animal products including meat, fish, milk, cheese, eggs and honey. More than 860,000 of all vegetarians and vegans also avoid all non-dietary animal products such as leather and wool. The number of products labelled ‘suitable for vegans’ launched between 2012 and 2015 has more than doubled.

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