The openings of about 50 planned SPAR express forecourt stores at Shell petrol stations are quickly moving forward throughout Austria. Since August, SPAR and Shell Austria GmbH have already opened 13 locations. These stores immediately exceeded all expectations. Customer traffic has increased significantly. Sales of food items and at the pumps grew in the double digit range. By the end of 2012, customers will be served at 29 SPAR forecourt stores, seven days a week with fresh food at significantly lower prices than traditional forecourt stores.
The store openings were launched at the end of August 2012 with the opening of the SPAR express forecourt store at the Hadikgasse in Vienna, followed by more openings with a further 16 follow between now and the end of this year.
The results of the first 13 Shell petrol stations with SPAR express forecourt stores are promising: food sales exceed all expectations. Particularly at the weekends, large crowds visit the stores. Among the most popular product groups are bread and pastries followed by beverages.
Mr Poppmeier: “We are on the right track”
That in the first year of cooperation about half of the planned SPAR express forecourt stores have been implemented successfully is for Mr. Fritz Poppmeier, Director of the management board, a reflection of the good agreement with Shell. “In Shell we have found a strong partner with the same vision and goals as SPAR, following these goals with great passion”, says Mr Poppmeier. Both the planning phase and the construction work was executed within a very short space of time and with the highest quality.
“The SPAR express forecourt stores we have opened since the summer exceed all our expectations. Strong sales increases in the shops show that we are on the right track”, says Mr Poppmeier.
“Shop seven days a week at supermarket prices”
As SPAR Express forecourt stores are open seven days a week – some of them around the clock – SPAR meets the needs of customers for time independent shopping. In addition to extended opening hours, SPAR Express forecourt stores score with an attractive product range consisting of about 1,800 articles. The focus is on bread and bakery goods, regional fruit and vegetables as well as an extensive range of Convenience products. “All SPAR private label products, varying from S-Budget and SPAR Natur*pur to SPAR Premium, cost not even one cent more than in SPAR supermarkets. Even A-brands are up to 30% cheaper than in conventional forecourt stores. Such low prices are unique for Austrian forecourt stores” says Dr. Gerhard Drexel, CEO of SPAR Austria.