The iconic Findus name, which was entangled in the horsemeat outrage, will be not any more after rebranding exercise. Findus Crispy Pancakes are to wind up the most recent casualty of the horsemeat embarrassment in the midst of organization plans to dump the brand following 50 years.
The iconic Findus name will vanish from general store racks after a rebranding exercise. It comes after its frozen lasagne was found to contain up to 100 percent horsemeat rather than beef during the scandal three years back. Young’s Seafood, which has possessed the Findus brand in the UK to date, will stop utilizing the label from the spring.
The acclaimed Findus Crispy Pancakes will be swapped by a like-for-like item under the new Original Pancake Co brand, while whatever is left of the Findus frozen dinners label will be re-propelled under a different Chef’s Classics image. Findus has been a most loved family frozen meal since 1958. Young’s was compelled to force its frozen lasagne from the market sector at the stature of the horsemeat outrage in 2013, be that as it may it is comprehended to be propelling new lasagne and spaghetti Bolognese items under Chef’s Classics later this year. The organization has registered trademarks for Original Pancake Co and Chef’s Classics with the Intellectual Property Office.