Fast food price war heats up in US



Fast food price war in U.S heats up as Burger King announces five-item meal for $4. The prominent fast food chain announced that it would sell a $4- five item meal which includes a bacon cheeseburger, small French fries, small drink, 4 piece chicken nuggets and a chocolate chip cookie. This is considered by many as an answer to McDonald’s McPick 2 and Wendy’s 4 for $4 deals items that were recently introduced.

Burger king has not yet clarified on how long this promotion would last, though. The shopper appetite and elevated demands for fast food is taking these promotions to a newer level. President for Burger King in North America Alex Macedo said that the newly launched campaign builds on the organisation’s “strategy of bringing people into our restaurants with great tasting food at an accessible price point.”

McDonald’s recently launched its McPick 2 promotion. This lets shoppers to choose any two McChicken, McDouble, mozzarella sticks, and small french fries for for $2.

Ohio-headquartered health fast food retailer Wendy’s also had presented its 4 for $4 deal that includes a junior bacon cheeseburger, 4 chicken nuggets, small fries and a drink. Another competitor Pizza Hut has also joined the price war with a seven-item menu in which each item costs $5 if the customer purchases two or more. The menu includes one-topping medium pizzas, eight boneless wings, pasta, double order of breadsticks, chocolate chip cookie pizza, brownies, and four Pepsi beverages.