F1 firm formulates power saving product for supermarkets;  successfully tested in Sainsbury’s


British Formula one motor racing firm Williams built a new product that could help supermarkets to save millions on power bills. This is in accordance with the company’s attempt to spread its technical capacity brand to make profit from ventures outside the motor sport.

The new product idealised by engineers at the firm is a thin strip of plastic formed like an
. This is joined to the rack of a fridge to channel the stream of cool air and confine it from leaving the cooler and help to reduce electricity bill.  A successful trial of the product has been completed at supermarket chain Sainsbury’s and expected that a more refined system is to be released in January.

The product is the result of a joint effort of William Advanced Engineering – the company’s division which markets Formula one derived technology and expertise- and the UK start up Aerofoil Energy.  Using Supercomputing power Williams displays how the cool air inside chiller cupboards carried on around the aerofoil.

Ian Cluett, the head of Programs and Commercial at Williams stated that it is very simple as well as complicated in terms of fluid dynamics.  The way the fridge perform diverse when the racks are full or empty and when individuals put their hands in and out of the flow – he added.

According to the Financial Times, the retail chain Sainsbury’s  which has set out on a more extensive rollout of the item, will soon choose whether to actualize the cost-sparing innovation across all of its stores. Aerofoil Enengy’s Paul McAndrew estimated that using this technology, supermarkets can save 10 to 32% of energy. If it comes to Tesco, Asda, Sainsbury, the savings could be millions.

Eight out of 10 top supermarkets in Britain said that they considering using the technology.  McAndrew added that in future Williams and aerofoil would expand to Africa, China and US.