Dragons snap up new products at Farm Shop & Deli Show

Deep in the dragons’ lair at Farm Shop & Deli Show, producers from across the UK came out on top as they achieved listings with some of the UK’s biggest retailers, wholesalers and foodservice providers. The stakes were high as 16 daring entrepreneurs entered this year’s Dragons’ Pantry at Farm Shop & Deli Show where they pitched their products to industry experts including the likes of Owen Gower, buyer at Gate Gourmet, Paul Hargreaves, owner, Cotswold Fayre, Rachel Podmore, buyer at Swithenbank, John Gill, buyer at Booths, Zoe Farmer, concession manager at The Garden Centre Group and Nigel Barden, BBC Radio 2 gastronome. Just two weeks after the show closed its doors, six producers impressed the judges so much they have already secured listings. At-home kits are clearly a big winner with The Big Cheese Making Kit snapped up by Cotsowld Fayre, and Granny Gothards Ice Cream Kits gaining listings in Cotswold Fayre and Fosters. Wine Fusion is now listed in Fosters while Corkers impressed judges from Klondyke Garden Centres, Walter Smiths Farm Shops and Fosters. Gate Gourmet is also in discussion with a number of brands including Granny Gothards, Corkers and Yu Healthy Snacks, and 3663 have shown an interest in All about Oil. Simon Hurley, consultant and co-ordinator of Dragons’ Pantry, commented: “Each year we are impressed by the exceptional standard of entries Dragons’ Pantry attracts. This year entries covered the breadth of the industry with traditional, new world and new concept products all being brought to the table. Our dragons were so won over by the products on display, that they left no time in confirming product listings with many of the suppliers. It is testament to the tenacity and hard work put in by the suppliers that so many walked away successful.” The Dragons’ Pantry returns to Farm Shop & Deli Show which takes place 20-22 April 2015.