Event invests in industry’s most important resource: its people


Southern Africa event

Event invests in industry’s most important resource: its people

One of PMA’s top priorities in South Africa’s will be on full display when its Fresh Connections: Southern Africa convenes in Pretoria on August 17-18: helping the fresh produce and floral industry to attract, develop and retain the talent it needs to not only survive, but to thrive, into the future.

In addition to business-building educational content and frequent networking opportunities, Fresh Connections: Southern Africa Conference & Expo will also feature a networking event for young professionals, and a networking and motivational event for women and men.

A reception on Wednesday, August 17 for young professionals is geared to industry members aged 35 and younger. This event is designed to help this age group to connect with peers and expand their professional networks, to support and sustain them their careers into the future.

Attendees are also invited to a Women’s Fresh Perspectives Breakfast on Thursday, August 18. Intended to cultivate women’s potential in the industry, this event combines networking and a motivational speaker, and is designed to help women build relationships necessary to advance in the industry. It will also spark fresh ideas to help the industry meet challenges that require diversity of thought and leadership styles.

On both events, the PMA South Africa Country Council is partnering with the Center for Growing Talent by PMA (formerly the PMA Foundation for Industry Talent), the nonprofit foundation that fulfills PMA’s commitment to talent worldwide. When PMA’s South Africa Country Council was formed in 2011, that group’s industry leaders declared talent its top priority – specifically, working to attract, develop and retain the talent the industry needs across the “career continuum” from new hires to senior executives.

PMA South Africa also hosts the only industry-specific career fairs at South Africa’s leading universities, to attract top students to careers in the fresh produce and floral industries.

“The Center for Growing Talent by PMA is uniquely positioned to help the Southern African industry to find, train and keep talent because this is exactly what we were created by and for our industry to do,” said CGTbyPMA Executive Director and PMA Senior Vice President Margi Prueitt. “We have created a model that can be customized around the world, to meet each market’s unique needs.”

To learn more about the South Africa Country Council’s talent priority, contact Stroebel by email at lstroebel@pma.com or visit www.pma.com/fcsouthafrica. To learn more about CGTbyPMA, visit www.growingtalentbypma.org.