European discount chain Lidl plans for a U.S expansion. Lidl based in Germany uncovered real estate requirements for its U.S shops. It is looking to build 36,000 square foot, stand alone stores on its 3.5 acre site with 150 parking spaces. In June lidl declared its U.S headquarters in the D.C. Metro area, and there was a rumor that the supermarket chain could have 100 stores in the U.S. by 2018.
Lidl looking for new sites between New Jersey and Georgia. Now Florida is not in its expansion plans; however it likely will be in the years ahead. As the country’s third most crowded state, Florida is an appealing spot for grocery chains. Recent years, several merchants like Trader Joe’s and Aldi US have expanded here successfully, could attract customers to shop at Lidl.
An analyst pointed out that even without a Florida stores lidl become a threat to Lakeland based Publix. Like aldi, Lidl offers a small selection of private label goods. What happens at Publix stores, all through its eight-state foot shaped impression have the potential for a progressively outstretching influence in the Tampa Bay district. Publix utilizes more than 35,000 individuals here; numerous at its corporate base camp in Lakeland.
The Carolinas particularly are as of now a basic need battle region, between Publix’s development there and Kroger Co’s. (NYSE: KR) obtaining of Harris Teeter. Wegmans Food Markets Inc., situated in New York, is focusing on a site in Cary, North Carolina, for its first store in the Tar Heel state.
With its private label focus, Lidl create a different threat than Wegmans and Kroger. 90 out of 100 consumer brand products lost share in 2015, while private label products increased their market share Cleveland based online publisher John Karolefski said. It is assumed that sale of private label products are projected to reach $98 billion by 2018.