Eroski will begin to strengthen its network in the northern zone, which ranges from Galicia to the Balearic Islands, after completing the renovation of supermarkets in that area. This was stated yesterday by its president, Agustín Markaide, during his participation in the 34th Congress of Aecoc, held in Bilbao.
After his presentation on “Healthy and Sustainable Food”, the top manager of the Basque group explained that “we have made a long and hard journey after restructuring and refinancing. We have withdrawn from the centre and south of the Spanish market and concentrated in the northern area, where we have a stable 15% share, and that is where we are renovating our stores and we will soon begin to strengthen our network throughout this perimeter. “
According to Markaide, the challenge for the producer and distributor “is not only to sell products but to know how that product is used and the technologies have to help to know the needs better and give the solutions”.