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England player Lucy Bronze named as new face of Sainsbury’s Active Kids

Lucy Bronze has been named the new face of Sainsbury’s Active Kids campaign, a star from the recent England’s Women’s World Cup squad. The Man City and England defender joins existing ambassadors Daniel Sturridge, Ellie Simmonds and Jonnie Peacock to help inspire children to be active and stay healthy.
  • Lucy follows the footsteps of David Beckham, Daniel Strurridge and Ellie Simmonds to front the campaign.
  • Sainsbury’s is one of the first UK corporate brands to sponsor an individual player from the 2015 Women’s World Cup squad.
  • Lucy kicked off her new role by surprising children at a Manchester primary school.

Lucy rose to national acclaim when she scored show-stopping goals, including her winning strike against Norway from outside of the penalty area for England in the recent FIFA Women’s World Cup in Canada.

Since her World Cup success she has continued to dominate the field for Man City and is now looking forward to drawing on the support from a growing fan base before competing in the Champion’s League for the first time next year.

Lucy Bronze Ball Spinning 520 X 320

Her new role for Sainsbury’s began a visit to Bowker Vale Primary School in Crumpsall, Manchester where she impressed the children with her ball skills and gave the young athletes some expert advice during a special coaching session. Bowker Vale Primary School was selected for the special appearance having collected the most Active Kids vouchers in the area over the last year.

Mark Given, from Sainsbury’s sponsorship, said: “Women’s football has been in the background for too long, and it was great to see the England team’s success at this year’s World Cup shine a light on some superb and inspirational players, such as Lucy. We look forward to Lucy joining our Active Kids ambassadors to encourage inclusive sport and healthy eating.”

Lucy Bronze, Sainsbury’s new Active Kids ambassador and player for Man City and England football clubs said: “There was great reaction to the Women’s World Cup and as well as being a fantastic experience, it has presented new opportunities for players like myself and it’s great to be working with Sainsbury’s as an Active Kids ambassador and following in the footsteps of other footballers like David Beckham and Daniel Sturridge. It was great to see children at Bowker Vale Primary School so excited to be playing football and the new Active Kids equipment was definitely a hit. I look forward to working with the other ambassadors to continue the success of Sainsbury’s Active Kids.”

Active Kids was launched in 2005 to inspire healthy and active lifestyles. Since the scheme began, Sainsbury’s has donated £160million worth of Active Kids equipment and experiences to schools and clubs across the UK.


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