El Corte Inglés will launch a new purchase application to strengthen its online bet. This was advanced this morning by the CEO of the company, Víctor del Pozo, at the DigitalES Summit 2019, held in Madrid.
As this newspaper has learned, the app has not yet finished its development phase, although it is expected to be ready before the end of the year. This will group all the product offer of El Corte Inglés and the new services that the group has added to its online purchase, such as the choice of product delivery lines, or the different collection possibilities in the group’s stores and stores.
Del Pozo, de facto number two of the company after the appointment of Marta Álvarez as president, said in her speech at the event that this new application “will integrate features of some of the most cutting-edge technologies”, and that, in her opinion, will change the way consumers have to relate to brands, according to Europa Press. The CEO, in charge of the retail and corporate area, also pointed out that within the company there is a “tremendous illusion” with the future launch, and that, in his opinion, “will be very interesting” for both users as for brands.
El Corte Inglés has made progress in the last year in the digitalization of its business model. Sales of the online channel grew 20% during the fiscal year 2018, generating close to 4% of the group’s total sales during that year, which is equivalent to 630 million euros. Its website is, after Amazon and Aliexpress, the one that generates more sales in Spain, being the first national operator. In fact, it is the second store that has the most turnover for the company, behind the large store on Paseo de la Castellana. During the past year, its website reached 19.9 million unique monthly users, which represents a 30% growth over the previous year.
The distribution group already has several applications, such as those dedicated to its purchase card or its supermarket. The idea of the new platform is to agglutinate the different branches of the company’s business.
It also closed an agreement with Alibaba to open six stores on Aliexpress of its brands Young Formula, Easy Wear, Green Coast, Freestyle, Mountain Pro and Boomerang, both in China and several European countries, in addition to accessing its technology in the cloud, with the objective of collecting purchase data to make a tailored offer.