El Corte Inglés expects to bill 1,000 million euros in 2020 from the “online” business, as advanced by the director of “ecommerce” and customers of the Spanish distribution giant, Ricardo Goizueta.
Goizueta has made these statements during his speech at the Aged assembly, where he has addressed the “on” and “offline” difficulties and synergies in trade. The manager has indicated that the mobile application of El Corte Inglés has more traffic than other devices. “The online store is the first store in El Corte Inglés,” he said.
In this way, the Spanish group plans to launch the new commercial web mobile version within 15 days, while launching its new “app” before the end of the year, which aims to change the way it communicates with its customers and its commitment to omnichannel, as president Marta Álvarez advanced in the last shareholders meeting.
In this sense, Goizueta has assured that El Corte Inglés has a “very clear” roadmap and that it is the example of how digital transformation is being addressed in companies, although it has recognized that one of the threats is that “ecommerce” “explode” and “not be prepared” in some categories.
Thus, he has defended the “online” market to grow, but not “inordinate” and has recognized that “Black Friday” “is not good news.” The manager has advanced that the multichannel customer “buys double” and has indicated that in the commitment to omnichannel, all brands will have the complete assortment offered in the “online” and personalization, with personalized “emails” to each customer.