the Alibaba group’s director for Spain, Italy, Portugal and Greece, Rodrigo Cipriani, said he wanted to integrate Viajes El Corte Inglés on the Fliggy travel platform.
Fliggy is a search engine for accommodation and flights developed for Chinese users by Alibaba. It has about 200 million registered.
This agreement would allow Viajes El Corte Inglés to present an offer designed for these tourists, and the number of which continues to grow. In 2018, 150 million Chinese travelled around the world. An increase of 15% over the previous year, according to figures from the Chinese government.
Viajes El Corte Inglés is the group’s second-largest source of revenue after its traditional business activity. In 2018, its turnover reached 2.722 million euros, representing a growth of 5% compared to the previous year. Its gross operating surplus increased by 18%, reaching 64 million euros.
In 2018, the number of users of Alibaba has increased by 100 million, exceeding 600 million. The Chinese group has also acquired Lazada, the largest e-commerce platform in Southeast Asia.