Eggland’s Best (EB) is honored to continue its support in the fight to end breast cancer with a two year partnership extension with Susan G. Komen that includes a $100,000 donation, regardless of sales from 2017-2018. 2017 will mark the eighth year of Eggland’s Best’s commitment to helping fund Komen’s mission to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
“We are thrilled to continue our ongoing partnership with Eggland’s Best,” said Christina Alford, Komen SVP of Development. “In 2016, more than 246,000 cases of invasive breast cancer will be diagnosed in women and 2,600 in men; partners like Eggland’s Best play a huge role in helping to fund lifesaving research and community programs which ultimately save lives.”
In an effort to heighten awareness and encourage action from millions of consumers in the fight against breast cancer, Eggland’s Best’s red EB-stamped eggs are changed to pink with the addition of the signature Susan G. Komen® running ribbon during each October, National Breast Cancer Awareness Month. During this time, EB eggs also come in special pink packaging.
“We are excited to extend our partnership with Susan G. Komen® for an additional two years to help in the fight against a disease that affects hundreds of thousands people each year,” said Charlie Lanktree, President and CEO of Eggland’s Best. “We are committed to making an impact with the goal of saving lives, just like we are committed to providing consumers a better egg that provides better nutrition, better taste, and better freshness.”
Compared to ordinary eggs, Eggland’s Best eggs contain five times more vitamin D, 25 percent less saturated fat, more than double the Omega-3s, ten times more vitamin E and three times more vitamin B12. Eggland’s Best’s elevated nutritional profile is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E. In addition, independent testing has revealed that Eggland’s Best eggs have stronger shells than ordinary eggs, which leads to less breakage and helps them stay fresher longer than ordinary eggs.