Edeka and WWF are celebrating ten years with 100 good news

For ten years, EDEKA and WWF have been working together to make products and supply chains more environmentally friendly. What began in 2009 as sustainable fishing is today, as a partnership for sustainability, a successful model for more environmental protection in the food retail sector.

The collaboration was not only to reduce the ecological footprint of EDEKA, but also changes the market policy: whether in fish , bananas or packaging.

“The depth and scope of EDEKA’s commitment is unique: the entire company is trimmed for sustainability, our global supply chains are screened, and our customers are made environmental ambassadors on a daily basis. With 12 million EDEKA customers every day, even small steps have a big impact, “says Markus Mosa, CEO of EDEKA AG. “For the WWF, this cooperation has radiance far beyond EDEKA: we want to use the leverage effect to turn more markets. The success proves us right: Through the partnership of the last 10 years, environmental protection has become a topic in the food retail trade.

Information campaign “10 years – 100 good news”
The progress and successes of the partnership will be communicated by EDEKA and WWF from February onwards with the information campaign “10 years – 100 good news”. It runs throughout the year and will continue to mobilize customers for environmental protection.