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easyFoodstore’s 25p bargain ends this week



25p bargain in easyFoodstore, the budget food store started by EasyJet founder Sir Stelios Haji-Ioannou ends this week. Customers have until Tuesday to bag a 25p bargain at the store before it bumps its introductory offer up by 4p. The easyFoodstore in north London offers 76 different items for 25p each. The popular deal ends on Tuesday with the start of March when prices will rise to 29p.

EasyFoodstore’s website says:  ‘From the 1st March 2016 we will be reducing our range of products from approximately 70 down to 40 of the best selling items. ‘Finally the new special promotional price for the months of March and April 2016 will be 29p per item in store, whilst stocks last. Happy shopping.’

Around 80 products were sold for 25 pence (36 cents), including in particular pasta, potatoes, canned goods and spices. Prices could be raised slightly in March, but will still remain very low, said Haji-Ioannou. Haji-Ioannou will generally offer better prices than Aldi and Lidl, which are the best stores in the United Kingdom.


Earlier the grocer had to shut down the store temporary following stock run out. The goods are unbranded and the sales pitch is ‘No expensive brands, just food honestly priced’. Analyst predicted that the store would cause major problems for German stalwarts Aldi and Lidl.  Stelios Haji-Ioannou, the British entrepreneur of Greek-Cypriot origin, opened first store of his supermarket brand Easy Foodstore in the London suburb of Park Royal. According to the early shoppers many of its products were selling even cheaper than the cheapest supplier Lidl and Aldi.

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