E.Leclerc Polska would like to develop an online store formula in the future that it could propose to all stores in its network, company representatives said. Currently, 13 Polish E.Leclerc stores that have an e-shopping offer, generate on average 3% of sales in this channel.
“There is a great deal of interest from customers [of the online store] and a great demand. When it comes to our stores, it accounts for about 3% of the total turnover. We are looking for a format that would better meet this demand,” said the head of communication Edyta Tkaczyk at the 5th E Product Fair .Leclerc.
“This is our idea and perspective for the future, in line with the expectations of consumers”she added
President Jean-Philippe Magré explained that Polish customers doing online shopping definitely prefer home delivery, while in some European countries the online ordering model and personal pickup at a store or outlet work successfully.
“This formula [with home delivery] is interesting, but still not profitable. This is building for the future and meeting the expectations of customers. In the ‘click and collect’ model it is much easier to achieve profitability,” he said.
“We are looking for a formula that we could suggest to all stores. This is certainly an important channel, but certainly in a perspective of one year there will be no solution for the whole group” – summed up Tkaczyk.
E.Leclerc has been operating in Poland since 1995. It is a group of independent entrepreneurs who autonomously manage their own companies. They currently employ over 5,000 employees in 47 stores, located in 42 cities in 15 provinces. In 2018 E.Leclerc achieved a turnover of PLN 2.91 billion.