Dutch retailer, HEMA, is excited to announce the opening of its sixth store in the UK, located in Broadway Shopping Centre, London. The increasingly popular brand is expanding its UK portfolio, with this Hammersmith store being the first of several new openings planned for 2016.

The new store is the ultimate destination for the daily commuter as it has 1500 of HEMA’s every day essentials in store. Forgot to bring a pen to your meeting? Looking for delicious food for your lunch? In urgent need of a mascara or blusher for drinks in the evening? Hop into the store where HEMA offers Hammersmith commuters a brand new concept, combining a high quality food and non-food product range.

The 50m2 (550sqft) shopping destination adds to HEMA’s British portfolio which currently includes; Kingston upon Thames, Victoria Place Shopping Centre (London), Stansted Airport, Bromley (Kent) and Birmingham New Street Station. Globally it marks 700 stores across seven countries, serving six million customers.

The lifestyle retailer, renowned for its high quality, expert design and affordable prices for daily essentials, opens its doors to West Londoners on June 1st. The new store, a pit stop for busy commuters, will offer a refined range of products – focusing on the everyday essentials in beauty, food and stationery.

Peter Antonissen, UK Country Manager of HEMA, said: “Our new retailing unit in Hammersmith, located in Broadway Shopping Centre, is a real essentials shop aimed at making the life of the daily commuter easier with functional product solutions. It is part of our growth strategy to be present at large stations where people get to see our brand and products. Customers can then take their HEMA experience back home. Our philosophy is to make life easier, and where better to do this than in one of the busiest parts of West London.”

Operational since 1926, HEMA believes that great quality and design should be available to everyone at a great price. This is why all stores offer only 100 per cent HEMA-designed products to guarantee customers will only get the best products and services for daily use.