dotSource has created a more consistent brand experience for Netto Marken-Discount, one of the leading food retailers. After the digital agency had already implemented a complete system migration for the online shop on Intershop 7 at the beginning of 2017, the existing net store CMS system and the net travel portal were to be integrated. This resulted in a more homogeneous online presence, which was also honoured by Computer Bild, Europe’s largest computer magazine, as the “Top Shop 2019”.
Brand discounters today are far more than just grocers. Not only in the local branches, customers expect an extensive selection of food and non-food items, online they want to be able to choose from an even larger assortment. To meet these expectations, brand discounters such as Netto are constantly expanding their online presence and steadily expanding their offering. The digital department of Netto Marken-Discount GmbH & Co. KG, Netto Digital, commissioned the dotSource experts to merge the parallel filing site and webshop into an online presence and to unite all offers and services at the click of a button.