The Shop and Display Equipment Association (sdea) is celebrating 65 years of successfully serving the retail display industry with the launch of a new look website in acknowledgment of the huge shifts in retail design, thinking, style and approach.  In an evolutionary, rather than revolutionary approach, has been updated and redesigned to reflect the continually changing retail industry.


More vibrant colouring has been adopted; the homepage has been streamlined for clarification and the navigation menu has been simplified to ensure retailers, designers and specifiers are linked direct to the suppliers of the shopfittings and display products and services they are sourcing.  Below a rolling review of contemporary retail images are three buttons directing retailers to the search facility, suppliers to membership information and members to their own password protected data resource. remains the No.1 online search facility for shopfittings and display, backed up by a telephone and email helpline for those difficult to find or impossible to describe items.


The Shop and Display Equipment Association is the industry’s ‘not for profit’ trade body, providing support for both its members and the retailer, with 65 years’ experience within the industry.  sdea provides many services to the retailer including its Retail Display Directory, the online database and helpline.   sdea offers industry suppliers a comprehensive package of support with sales leads, savings and services.

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