The Kaufland chain is thinking about an expansion to Australia. The company is currently conducting a feasibility study, said a Kaufland spokeswoman. “Only then will we be in a position to make a decision about a possible market entry.” German billionaire Dieter Schwarz, owner of Lidl and Kaufland recently sought to trademark the word “Kaufland” in Australia. Kaufland is known for its aggressive pricing, it sells brands and its own discount label.
There were reports that Kaufland wanted to open its first stores in Australia in 2020. The retail chain informed the employees about the plans at a company meeting. “We can not confirm the year 2020 because we are still at the beginning,” said spokeswoman Andrea Kübler.
Rumors about a market entry of the Schwarz group in Australia have been around for some time. Australian media reported, among other things, that the discounter Lidl, which also belonged to the Schwarz group, had secured its trademark rights on a large scale.
So far, the Schwarz Group, which is also owned by Lidl in addition to Kaufland, is only active in Europe. Kaufland maintains 1240 stores, of which more than half are located in Germany and the rest in Poland, the Czech Republic, Slovakia, Croatia, Romania and Bulgaria. Lidl, however, is currently preparing to expand into the US. The first markets will be opened there in 2018. Aldi is already in the US and Australia. The largest retailers on the continent are Woolworths and Coles.