After Auchan, Carrefour, Casino and E.Leclerc, Cora is also betting on screens in stores to broadcast commercials just before the purchase.
Lionel Barbaras, general manager of the Provera advertising department
says : “With this network of digital screens, we offer brands an additional modern and powerful media to communicate with our customers, “
The company will be using 560 screens in total. In each of the 60 hypermarkets of the Cora brand, between 8 and 10 65” screens are suspended, placed at the entrance of the sales area and in the central aisles. 10 stores have already been equipped, including those of Massy and Cora Nancy, which are nothing less than the biggest of the brand in terms of turnover. 50 will be installed by the end of March 2019; for a total equipment of more than 560 screens.
To deploy this set of screens, Provera Media chose Médiaperformances and Smartmédia, which supported the in-store technical deployment and especially the marketing of the network to brands and their media agencies.
“We support them throughout the entire customer journey with a solution that activates the shopper throughout their purchasing journey in a qualitative and effective way,” says Nathalie Moreau, retail sales manager of Médiaperformances. “After the parking display, the shopping mall display, this partnership with Provera Media and Médiaperformances allows us to offer a complete offer to our customers”, says Hervé Perret of Smart Media.