Food Lion, a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (DEG) chosesDoner as its advertising agency. “Doner will be a solid key accomplice for Food Lion as we keep on conveying on our technique, Easy, Fresh and Affordable… You Can Count on Food Lion Every day,” said Meg Ham, president of Food Lion.
“Doner has colossal involvement in the retail area and we accept has an interesting chance to offer us some assistance with continuing to raise the Food Lion brand and further improve the passionate association with our client.” Doner will develop Food Lion’s image technique through coordinated promoting arranging, focused on publicizing effort, and media arranging and purchasing.
“From the earliest starting point of the audit process, we felt solid science with the Food Lion group and that we were an incredible fit given their goals and our retail mastery,” said David DeMuth, President and Co-CEO, Doner. “Food Lion is a brand with energy and we anticipate working with Food Lion.”
Raleigh-based counseling firm Hasan + Co. dealt with the survey process, which started in June 2015. Doner succeeds Mullen as the organization of record. The terms of the agreement were not revealed, and new creative and advertising could produce results as ahead of schedule as the first quarter of 2016.
Serving 10 million clients every week at more than 1,100 areas in 10 expresses, the organization was established as Food Town in 1957 and still calls Salisbury, N.C., its main residence. The company utilizes more than 66,000 partners. By utilizing its longstanding legacy of low costs and helpful areas, Food Lion is attempting to possess the least demanding full shop basic supply involvement in the Southeast, moored by a solid responsibility to moderateness, freshness and the groups it serves. Through Food Lion Feeds, the organization has resolved to give 500 million dinners to people and families in need before the end of 2020.