Accustomed to test new retail solutions to better meet the needs of consumers, like its mobile container Mon P’tit Decat ‘, the northern brand has just started a new experiment. On January 19, the doors of a 5,000 square meter Decathlon Lab were opened in Singapore. And they are not close to closing since the point of sale is accessible to customers 24/24.
As for services, Decathlon offers home delivery of all its items (excluding large volumes) in two hours. A tight deadline made possible by a new logistics organization: inventories are fully automated thanks to RFID. “Stock accuracy is a key point in the retail business today and this solution will greatly improve our efficiency and productivity,” says the North distributor. It’s the first Decathlon in the world to use this technology.
In addition, the warehouse adjacent to the sales area has a pouch delivery system, taking stock and preparing the shipment for purchases made. An air rail circuit reminiscent of the one set up at Pier 30, the La Redoute logistics site in Wattrelos. In Singapore, final delivery to the consumer is then made by a local provider. The click & collect is also possible: the customer who places an order online will see his package available in store within two hours also.