“Reclaim the joy of shopping”, the slogan released by the Debenhams to allow its in-store customers to bring back the old days of shopping at the store. The initiative works on creating an in-store Christmas shopping for its customers.
The idea came to reward those who prefer to visit the store physically instead of shopping online, due to the fact that shopping online has become an easy option.
Jane Exon, director of marketing operations at Debenhams, said: “It’s very easy to shop online, so if our customers are making the effort to come and visit the high street, we want them to have a really great time when they do so.”.
The speaker added that they are doing this move basing on a previous experience, and they are doing their best to provide a better service.