IrisZorg, a recognized organization for addiction rehabilitation in Netherlands has asked the government to ban the sales of liquor in supermarkets. The outgoing CEO of Iris Care, Don Olthof, calls on the government to ban the sale of beer, wine and mixed drinks at the supermarket. In an interview with a daily newspaper Don Olthof stated that sales should be restricted to liquor stores. “Of all the addictions problems are the problems of alcohol always been greatest,” Olthof said to the newspaper. “Alcohol is also the most toxic substance. If it were invent it now, it would be absolutely prohibited. But alcohol has become increasingly freer and more easily obtainable over the years. As if it is a food. “
Dutch supermarkets weren’t happy on Don Olthof’s comment to limit beverage sales. They called it “quite rigorous.” There is a large group of customers who interact well with alcohol and find it convenient to buy beer or wine at the supermarket. Beverage accounts for 6 percent of supermarket sales, but it also comes from the duty and the higher tax recorded on liquor.
The call of Olthof is not completely out of nowhere. It seems that measures to restrict the sale of alcohol in supermarket have gained popularity. Deloitte survey shows that now 9 percent of the Dutch is in favor of a complete ban on the sale of beer and wine at the supermarket. Another 36 percent want supermarkets drink only allowed to sell from secluded areas of the store. A few days ago, policy organization called STEP for a minimum price for alcohol to counteract the stunt work with crates of beer.