Top Com Digital Award 2012 and the Expression TopCom Jury Special Award
Created by the Casino Group in February 2012, C’Vous (www.cvous.com) – the first community website for consumers who wish to have an impact on everyday products and services – has been doubly rewarded at the 2012 Top Com Awards.
The jury, which awarded C’Vous the Top Com Digital Award 2012 and the Expression TopCom Jury Special Award, was particularly keen to praise the innovative, bold approach of C’Vous.
The Digital Award is given to the best initiative chosen from among all the winners in the digital category while the Special Award goes to the best oral presentation in the competition finals.
Some 500 applications were received this year.
Every day, C’Vous.com offers consumers several options:
• In the “C’Vos produits” section, they can vote for their favourite products by category and the winners are then highlighted as benchmark products for other customers.
• In the “C’Vos idées” section, they can give free rein to their imagination and suggest ideas for the products and services they would eventually like to find in-store.
• In the “C’entre vous” forum, members can discuss the different aspects of everyday products. They can exchange recipes in the gourmets’ corner, put questions to retailers and share tips.
The C’Vous concept has been rolled out internationally by Casino Group subsidiaries, especially Éxito in Colombia, and currently has tens of thousands of members in France.
C’Vous can be accessed at www.cvous.com
or from the homepages of Casino Group banners.
CVous.com, the result of an innovative corporate programme
Cvous.com is the result of an innovative corporate programme for young employees. Through its Young Talents programme, the Casino Group offers a specific pathway to enable talented young people to develop professionally and shoulder responsibility within a short timeframe. The Group’s entrepreneurial outlook enables these creative, motivated, talented individuals to express themselves and grow their projects. Four of them got together around the idea of giving a voice to consumers and formed what was essentially an in-house start-up in order to devise and roll out the innovative C’Vous concept.
About the Casino Group
The Casino Group is one of the leading food retailers in the world. In addition to its 9,500 multi-format and multi-brand outlets in France (Géant Casino, Casino Supermarchés, Franprix, Leader Price, Monoprix, Petit Casino, Spar, Vival, Cdiscount, etc.), the Group has another 2,200 stores abroad, mainly in Latin America (Brazil and Colombia) and South East Asia (Thailand and Vietnam), which account for 45% of its sales. In 2011, Casino had consolidated sales of €34.4 billion. It employs 307,000 people around the world. The Casino Group is listed on the Paris Stock Exchange.