Shoppers are really angry with Waitrose as it curbs its free newspaper offer for its loyal customers following the snatching of complimentary coffee at its outlets. The minimum amount spend for the eligibility for receiving the free newspaper will be double to £10 from £5 from the 1st of November. The chain had already triggered anger by insisting shoppers to buy something before getting a complimentary tea or coffee at eight outlets.
An email commencing the change has been found in the inbox of MyWaitrose cardholders on last Monday. It reads as from 1 November 2016, the minimum spend to receive money off your shopping with selected newspaper from Monday to Friday will be £10. It will remain at £10 at weekends as it is now. The scoop came just after four days the retailer put restrictions on its complementary drink for loyalty card holders at eight stores. The restriction underlines that the customer have to buy something else to be eligible to have a hot drink which was absolutely free earlier. Waitrose responded that this move was followed by certain complaints from their elite customers in some towns that the deal was attracting wrong set of people.
Waitrose spokesperson told that this is just a trial in eight branches where this small change is adopted. We are just asking myWaitrose members to shop something before collecting their free drink at the checkout. The chain also has 15 petrol stations that offer a complimentary drink, but it requires a minimum of £30 to qualify.