Crown Maple, an established organic, artisan-quality maple syrup brand, announced a partnership with Wafels & Dinges, a legendary Belgian waffle maker based in New York City. As part of the newly established partnership, Crown Maple syrup will be the exclusive maple syrup offering on the Wafels & Dinges menu.
We always seek to hold to the highest quality standards, not only for our wafels, but also for our dinges’ or toppings,” said Thomas Degeest, founder and owner of Wafels & Dinges. “Partnering with Crown Maple allows us to work with a company who lives by the same ethos of local and artisanal quality. It’s a great story of two New York companies coming together.”
As part of the partnership, Crown Maple will be available at all Wafels & Dinges locations, which include 11 food trucks, kiosks and store locations in New York City and Pennsylvania. In addition to being the exclusive maple syrup offering, Wafels & Dinges plans to incorporate Crown Maple into current food and beverage recipes. New menu items will be created using the syrups, such as the latest legendary creation, the Bourbon Maple and Bacon Wafel, featuring a fresh liège wafel topped with candied bacon and served with a 50 milliliter bottle of Crown Maple Bourbon Barrel Aged maple syrup.
“Wafels & Dinges are a staple of New York City life and having our product be a part of that legacy is fantastic,” said Mike Cobb, CEO of Crown Maple. “Waffles and maple syrup are a classic combination and this new partnership is the perfect way to showcase that both items are versatile beyond the breakfast table.”
Starting today, Crown Maple is available at all Wafels & Dinges locations, including the Bryant Park, Columbus Circle and Union Square Holiday Markets. Bottles of Crown Maple syrup, in a variety of sizes and flavors, will be available for purchase at Wafels & Dinges locations, as well as on their website. For more information on Crown Maple, visit www.crownmaple.com. More information on Wafels & Dinges, as well as their locations, can be found at www.dinges.nyc.