Crooked carrots, apples with excesses or too small potatoes – such products usually have no chance to land in the supermarket. At Kaufland, but already: The supermarket chain is now also selling fruit, vegetables and potatoes with minor flaws. Under the title “The Something Different”, the supermarket will be offering selected fruit and vegetables from January 14th. They should be significantly cheaper than the visually perfect alternative. The retailer wants to fight in this way against food destruction.
Crooked vegetables taste just as optically perfect
Even a stone in the field soil can ensure that a carrot gets a different shape than usual, according to a press release from the company. The intrinsic values of “something different” are identical to products without optical defects. “We show that unusual shapes have no effect on healthy foods and a full flavor,” says Markus Mutz, Purchasing Fruits and Vegetables Kaufland.
In a three-month trial, apples, carrots and potatoes will be sold in over 240 stores in Baden-Württemberg, Bavaria and Saarland, as well as in southern Hesse and Rhineland-Palatinate. If the offer is well received by the customers, the crooked fruit and vegetables should be available throughout Germany in the future. The range is then supplemented with other regional fruits and vegetables.