The counterfeit market cost € 167 billion annually to the countries of the European Union (EU). This is the conclusion of study conducted by the Centre for Economic Research and (CEBR) at the request of NetNames, an Anglo-Saxon group specialized in the protection of trademarks on the Internet on the impact of counterfeiting on the economy and jobs internationally. The Chinese mainland remains the main area of production and export with 80% of seizures at the borders of Europe in 2015, but Hong Kong , the United Arab Emirates and Turkey are also singled out.
In addition to the responsibility for one million deaths a year, counterfeiting directly and indirectly weighs on savings. It is responsible for the loss of 2.5 million jobs per year in the world , of which 26 300 jobs in France and 107 500 jobs in Germany . “This country, the most affected in Europe and the second worldwide after the United States, is characterized by a large number of patents and quality production targeted by counterfeiting,” says Elise Léron, account manager at NetNames .
According to the report, the most affected country remains the United States, with a market of 225 000 million (1.3% of GDP) and the loss of 750,000 jobs per year, and the least affected is Denmark with $ 222 million (0.1% of GDP). In France , the counterfeit market is estimated to be 7.3 billion euros per year, or 0.3% of gross domestic product (GDP). For the French economy, this represents up to 6 billion euros to lack of win total each year, when the annual losses in income tax and social expenditures reach $ 62 billion (58.2 billion euros) for the All G20 governments.
Some sectors are more targeted than others by counterfeiters. According to the study, are the drugs, electronics and food whose combined global revenues of counterfeiting ($ 418 billion) exceed those from the black markets of prostitution ($ 186 billion) and Marijuana ($ 142 billion). In the world , 30% of drugs sold are fake. And there for $ 49 billion of counterfeit products in the food, more innocuous like labeling a sparkling wine champagne to practices involving health, as “the use of antifreeze, products and cleaning solvents in counterfeit spirits, “says the study.
The global counterfeit market, which remains one of the favorite resources of terrorism and organized crime to its low risk, was estimated in 2014 by the International Chamber of Commerce (ICC), 1 700 billion dollars, more than the GDP of some countries such as Austria , the Belgium and Sweden .
And it has developed strongly with the Internet. In 2001 it was valued at $ 350 billion by the CCI and in 1982 at $ 5.5 billion by the International Trade Commission. “On the Internet, counterfeit products account for 10% of online commerce,” says Ms. Léron. Globalization has complicated the monitoring and interception of shipments of counterfeit goods and the development of free trade to ease distribution, the report said.
In this context , the development of social networks played an accelerator. “The community side brings credibility to the fraudulent ad, especially since fraudsters can buy fans at Facebook ,” Judge Ms. Léron.
On the Internet, counterfeits are of all types and growing: in exchange for personal information, you can you view propose a (fake) potential gain of 100 euros in purchases from Super U. You can also succumb to offers for imitations of iPhone to 89 euros … or fake Ray-Ban at bargain prices. Where you can be trapped by a fake domain name making believe that of a French bank inviting you to reconnect . Thus, “1 500 fake bank sites are coming online every day in France,” says Ms. Léron and 37% of French have already purchased a counterfeit product without knowing .
The impact on the reputation of brands and products is complex to quantify . “Especially as some fakes are sold at the same price, which will leave thinking that the products are of poor quality, says Dr. Léron.