The beverage giants may be able to call the pop icons such as Katy perry, Selena Gomez and Taylor Swift, but Pepsi and Coco-cola have been criticised for offering its support to the health organisations—according to a recent report published in the American Journal of Preventive Medicine. These organisations include the American Medical Association, the American Cancer society and Feeding America along with many others. These beverage giants use the relationships with health organisations to highlight their brands. The report recommends that health organisations should reject the sponsorship offers from beverage giants going forward, underlining that those accept funding will definitely lead to corporate marketing strategy and will generate a conflict of interest which will literally bias in favour of donor company. Moreover, they should learn lessons from tobacco MNCs which had given much money to philanthropic organisations. Now-a-days most of the organisations refuse tobacco money. Perhaps soda giants should also be treated in a similar way.