Coca-Cola placed third in 100 Best Global Brands



Interbrand’s yearly 100 Best Global Brands rundown has been published recenlty.  While it is nothing unexpected to see Apple in the top space (up 43% from 2014) and Google in second place (up 12%), Coca-Cola at number three has snuck past 4%.


Taking a gander at food and drink companies- next is McDonald’s at number nine (down 6%); Pepsi at number 24 (up 3%); Budweiser at 31 (up 7%); Nescafé at 36 (up 7%); and Kelloggs at 34 (down 6%). Outside the main 50, Danone is up 5% at number 51; Nestlé is up 7% at number 42; Starbucks is up 16% at 67; KFC is down 7% at 75; Sprite is down 5% at 81; Jack Daniels is up 6% at 84; Heineken is up 14% at 89; Johnnie Walker is down 6% at 92; Corona is up 2% at 93; Smirnoff is down 4% at 94; and Moet and Chandon is another passage at number 99. The other newcomers incorporate Lego, PayPal, Mini and Lenovo. The quickest risers were Facebook, up 54% and in 23rd spot, trailed by rundown pioneer Apple, Amazon (+29%), and Adobe (+17%).


Interbrand’s complete report incorporates examinations of the internal workings of every Top 100 brand, articles from Interbrand thought pioneers, signs of the current year’s best-performing brands, and an audit of the organization’s procedure.


Interbrand is a brand consultancy, focusing in brand strategy, brand analytics, brand valuation, corporate design, and digital brand management, packaging design and naming. The company is a division of Omnicom.