The Co-op has announced the appointment of Matt Atkinson as its new Chief Membership Officer responsible for Membership, Digital, Data, Brand Marketing, Communications and Community and Campaigning.

Matt joins the Co-op from SAGA where, as CMO he helped transform the brand into a digital organisation winning new customers and entering new markets. Before SAGA Matt held senior marketing and digital roles at Tesco, P&G and a variety of global media agencies. Matt brings with him a wealth of experience in using data to build relationships that are rewarding for customers and profitable for businesses.

Co-op’s CEO Steve Murrells said: “I’m delighted to welcome Matt to our Co-op to help us on our journey to become the most loved membership business in the U.K. Our new Membership is now a year old and in the first half of our financial year paid back £35 million to members and their local communities. Matt’s experience and expertise will build on this, making Membership even more compelling and returning our Co-op to a campaigning movement.”

Matt will start working with the Co-op in the next couple of weeks prior to joining full-time in January.

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