The fall of Chinese New Year on Saturday helped sales of Chinese ready meals increase by 31 per cent for supermarket chain Waitrose. While Burns Night saw Malt Whisky sales rise by 11 per cent. Waitrose concluded the financial year with total sales excluding fuel up by 3.3 per cent compared with the same week last year.
It was an excellent week for beer, wine and spirit sales too. Wines were up by more than 8 per cent, beer sales by more than 7 per cent and spirits by almost 9 per cent. Gin sales also continue to rise, up 25 per cent. Another very cold week saw customers turn to heart-warming options as sales of hot pies and vegetable accompaniments jumped by 43 per cent and 20 per cent, respectively.