During 2016 New Year’s Eve, Hong Kong-headquartered Chateau Segonzac International Group Co. Ltd. announced the start of international Winery mergers and acquisition fund in the United States. A commercial wine trading group has recently been broadcasted on the giant NASDAQ LED billboard in the Times Square in New York City. Chateau Segonzac became another Chinese business holding company, following the Chinese e-commerce giant Alibaba and Sina.com among others, to promote businesses on the billboard. Segonzac is also China’s first wine trading and investment company to appear on the NASDAQ billboard.
The globalization and mergers of excellent wineries are considered to be the best mix of wine trade and investment, and this is the first step of Chateau Segonzac for the international expansion. Segonzac said it hoped to take this opportunity to bring its Sino-French-made wine into the U.S. market, which will be an important part of Segonzac’s worldwide business network, while it is also looking for high-quality wineries in the United States for merging. The move also opened a new chapter in the world wine culture yearbook.
International merging, a win-win move
Although Chinese enterprises in recent years have accelerated their international expansion process, Chinese wine dealerships have yet to expand their business overseas. Nevertheless, China’s wine market has become an integral part of the world’s wine businesses. Segonzac aims at integrating the world’s wine market through merging with high-quality overseas wineries.
“Our goal is to create added value for capital venture and investment fund, by building a bridge among investors, wine producers and consumers,” said Mr. Kelvin Li, executive president of Chateau Segonzac International Group. Mr. Li said all wineries his company has purchased are of high quality. Mr. Li said his company is also dedicated to introducing world-class yet affordable wine to Chinese consumers.
Segonzac has proposed “Fund to Business to Customer”, a concept that details the relationships among venture capital, wine producers and consumers in wine business. “Investors need returns, wine producers need a sale channel and consumers need to have as many choices as possible, and this is what Chateau Segonzac International is dedicated on,” said Mr. Li. “It serves as a giant platform to connect investors, producers and consumers”, by bringing more high-quality wine worldwide to consumers. Segonzac aims to integrate wine culture with venture capital, creating a new path of development for the wine dealing business.
About Chateau Segonzac
Founded in 1887, the Bordeaux-based Chateau Segonzac is one of the oldest chateaus in France. It possesses a 40-hectare vineyard, on which world-famous grapes, such as Cabernet Sauvignon, Merlot and Malbec, have been grown for years. Two brands of wine produced in the winery are among the favorites in consumers worldwide.