Market study report on Bakery and Cereals market in the UK forecasted Cereal Bars as the fastest growing value category in Bakery and Cereals market. Of the eleven categories analyzed by Canadean’s Consumer and Market Insights report on Bakery and Cereals market in the UK, Cereal Bars registered a CAGR of 10.0% during 2015-2020.
The Bakery and Cereals market in the UK is led by the Bread and Rolls category in terms of both value and volume. Hypermarkets and Supermarkets represent the largest distribution channel for Bakery and Cereals in the country. Driven by hectic lifestyles, Britons seek products aligned that are time-saving and convenient. Furthermore, audacious consumers drive demand for novel and exciting variants of Bakery and Cereal products.
It was also revealed that Kids and Babies and Older consumers account for more than half of Bread and Rolls consumption. The Bakery and Cereals market in the UK accounted for nearly one-fifth of the overall food retail sales in 2014.
The report ranked British Sugar Plc and General Mills, Inc. as the leading players in the market. It was also found that Private label products had high market penetration of 21.3% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015. Time Scarcity and Novel and Experiential are the major trends driving sales in the UK Bakery and Cereals market
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